Reflecting on how much of our time is spent on the internet, Jeon represented each of several major websites with a real-world building whose height reflects the estimated unique monthly visitors of that service provider. Twitter with its 250 million unique views becomes the new museum in Manhattan, NY, while eBay’s 88 million translates to the more conservative grand central terminal. Topping the list is Google, whose 900 million views make it the world trade center, while Facebook (750 million) becomes the empire state building and Wikipedia (350 million) the gherkin building in London.
Representing structures from throughout the United States, London, and Beijing, the project emphases the lack of national boundaries of the internet. In the virtual city, each building is located on the key for the first letter in its name.